This video demonstrates how to find key industry, marketing, and consumer information for the Beauty & Personal Care industry, using essential resource such as Passport, WARC, Mintel, Business Source Complete, and Statista. Don’t limit your research to just one database; make sure you are casting a wide net in finding key information.
My friends in the Summer Business Cluster are working on a research project that addresses the beauty and personal care industry. The resources found on this page should provide them with an excellent start to finding good information for the industry. … Continued
Investext offers authoritative analyst reports for publicly-traded companies as well as industry analysis reports. … Continued
The Expo Pitch is a venue where students have either 3 or 8 minutes to pitch their business, product, or entrepreneurial idea. All currently enrolled Ohio University Students are welcome to participate in the EXPO Pitch Competition, even if they are not already presenting at the Student EXPO. This year, the pitch competition will include two … Continued
The purpose of this guide is to give job-hunters an information advantage before they interview. This guide showcases a few key resources that will take your knowledge of a company or industry beyond what you can find on the company website or through a basic Google search. Knowing more about a company or industry helps you to … Continued
About The purpose of this guide is to point business researchers to some key resources when researching the lodging industry. This guide contains several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry. I’ve listed the databases and resources below, with recommendations on how to find … Continued
About My friends in the Ohio University Business Cluster are working to create a business concept in the foodservice or restaurant industry, and assess the feasibility of the concept. The guide points business researchers to some key resources when researching information about their industry, target customers, competitors, and the local market. I have listed the databases and … Continued
This video demonstrates how to find customers of a specific restaurant brand by location. You can use this data to better understand where you could feasibly open a new (or similar) restaurant based upon consumer demand. The video also demonstrates how to find the addresses of restaurant locations within the specific market region.
This video demonstrates how to use Simmons Oneview to gather an understanding of customers of specific restaurant brands. The data includes household income, race, ethnicity, education level, gender, and more. Simmons is an idea resource when trying to identify your target consumer of a particular product or brand.