Business Research Brief: Find Entrepreneurship Grants using Foundation Directory

This Business Research Brief quick video shows how to find entrepreneurship grants using a resource called the Foundation Directory. In this example, I am looking for grants awarded to colleges and universities in Ohio, pertaining to the area of entrepreneurship. Foundation Directory is a subscription database, so if you are not affiliated with Ohio University, … Continued

5 Quick Tips for Researching the Beauty & Personal Care Industry

This video demonstrates how to find key industry, marketing, and consumer information for the Beauty & Personal Care industry, using essential resource such as Passport, WARC, Mintel, Business Source Complete, and Statista. Don’t limit your research to just one database; make sure you are casting a wide net in finding key information.

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Investext

Investext offers authoritative analyst reports for publicly-traded companies as well as industry analysis reports. … Continued

Pitch your idea at the Expo Pitch!

The Expo Pitch is a venue where students have either 3 or 8 minutes to pitch their business, product, or entrepreneurial idea.  All currently enrolled Ohio University Students are welcome to participate in the EXPO Pitch Competition, even if they are not already presenting at the Student EXPO. This year, the pitch competition will include two … Continued

Beyond the website

How to research a company before you interview

The purpose of this guide is to give job-hunters an information advantage before they interview.  This guide showcases a few key resources that will take your knowledge of a company or industry beyond what you can find on the company website or  through a basic Google search.  Knowing more about a company or industry helps you to … Continued

Guide to researching the lodging industry

About The purpose of this guide is to point business researchers to some key resources when researching the lodging industry. This guide contains several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry. I’ve listed the databases and resources below, with recommendations on how to find … Continued

selfie in Gran Ranchero restaurant

Guide to researching consumer foodservice and restaurant business opportunities

About My friends in the Ohio University Business Cluster are working to create a business concept in the foodservice or restaurant  industry, and assess the feasibility of the concept.  The guide points business researchers to some key resources when researching information about their industry, target customers, competitors,  and the local market. I have listed the databases and … Continued

How to find restaurant customers by brand and location in SimplyMap

This video demonstrates how to find customers of a specific restaurant brand by location. You can use this data to better understand where you could feasibly open a new (or similar) restaurant based upon consumer demand. The video also demonstrates how to find the addresses of restaurant locations within the specific market region.

Understanding Demographics of Restaurant Consumers with Simmons Oneview

This video demonstrates how to use Simmons Oneview to gather an understanding of customers of specific restaurant brands. The data includes household income, race, ethnicity, education level, gender, and more. Simmons is an idea resource when trying to identify your target consumer of a particular product or brand.

Guide to researching the quick service restaurant industry

About The purpose of this guide is to point business researchers to some key resources when researching the quick service restaurant industry. This guide contains several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry. I’ve listed the databases and resources below, with recommendations on how to … Continued

The Athens Dairy Barn

Tips for conducting market research about art consumers

I have a class of students who are working on a marketing plan for one of the local non-profit art establishments in Athens.  The resources on this post should help them get started to better understand the art consumer and effectively conduct some market and industry research. Research Databases Below are a few essential databases … Continued