The The CableTelevision Advertising Bureau (CAB) is ‘dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels.’
- Connect to: Cabletelevision Advertising Bureau
- Format: Free website
- The Cabletelevision Advertising Bureau publishes 5-page profiles for each of the major cable television networks
- Each profile contains information such as benefits to advertisers, program format, target viewers, viewer profile, viewer lifestyle, leading national advertisers, network contacts, and more.
- The information is especially useful to advertisers putting together an advertising plan.
- To use, simply search or browse to find a network, then find the PDF of the full profile