First, if you are doing any sort of industry research, you should definitely take a look at the resources mentioned in the Industry Research Basics Guide. Also, for researching a company, take a look at the resources in the Company Research Basics Guide. However, regardless of what you do, make sure you check out the resources listed below, as they all definitely have excellent information that you can use. Note that this guide is not meant to be comprehensive, but rather list some highly recommended sources for this industry.
The short video below demonstrates how to use Mintel Oxygen, Passport GMID, and Business Source Complete to more effectively research this industry.
A search in Mintel Oxygen for “coffee” yields reports such as
- Coffee – US – September 2010
- Coffeehouses and Donut Shops – US – June 2010
- America’s Changing Drinking Habits – US – February 2009
- Non-alcoholic Beverage Trends at Restaurants – US – April 2010
The reports in Mintel average about 100 pages in length, so you’re sure to find some good stuff there.
In Passport GMID, use the links on the left under “Industries” to Consumer Foodservice or Hot Drinks, then use the dropdown menus and Check boxes to select what you need. Look for items items under relevant product categories. As an example, the image below shows some relevant categories. GMID contains some great data, and can be a little intimidating to use. For a little guidance, check out this video on the basics of GMID.
International Directory of Company Histories
International Directory of Company Histories has extensive coverage of the history of companies such as Starbucks. You will want to look in volumes 13, 44, and 77 for the complete story of Starbucks. This book series (yes, a book!!) is not only good for understanding the company, but also for getting general information and history of the industry. For other companies, take a look at the cumulative index in the most recent volume of the series (the one with the highest number).
IbisWorld Industry Market Research
IbisWorld is easily our most popular industry research database. Once you are in the database, a search for “coffee” yields reports such as:
- Coffee Production in the US – 31192a
- Specialty Food Stores in the US – 44529
Please note that students often tend to over-rely on IbisWorld. I put together guides like this one so you know that there are other sources that you should definitely use as well.
Business Source Complete
In Business Source Complete you will find a number of really good trade publications from the Coffee Retailing industry. Trade Publications are written by people in an industry, for people in that industry. Many of the reports from the sources above rely heavily on trade publications for their information. That is because trade publications give you a first-hand account of what is going on in an industry. To find trade publications on your own, simply do a search for your topic in Business Source Complete and limit your results to trade publications. Try searching for coffee and retailing The image below demonstrates how.
An often overlooked piece of industry information is the 10-K reports for companies within your industry. As an example, the Risk Factors section of the Starbucks Corporation 10-K report gives substantial insight into the industry. For more on annual reports, take a look at the Company Annual Reports article in the Business Blog.