- Note: Ohio University Libraries no longer subscribes to Mediamark Reporter. Use Simmons Oneview to find consumer demographics.
- Connect to: Mediamark Reporter
- First-time users will need to create an account with Mediamark. Please follow these directions to create your Mediamark account (requires OHIO login to view).
- Note: Mediamark is limited to 20 users at a time
- Access Info: Athens Campus Only
- Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more.
Using and interpreting Mediamark Data
The Mediamark data can be a little confusing to look at in the beginning. Here is a brief guide to reading a Mediamark Reporter report. (This guide is now out of date, but will be updated soon. In the meantime, check out these great videos on using Mediamark.)