Mediamark Reporter

  • Note:  Ohio University Libraries no longer subscribes to Mediamark Reporter.  Use Simmons Oneview  to find consumer demographics.


  • Connect to: Mediamark ReporterSubscription Database
  • Note:  Mediamark is limited to 20 users at a time
  • Access Info: Athens Campus Only
  • Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more.

Using and interpreting Mediamark Data

The Mediamark data can be a little confusing to look at in the beginning.  Here is a brief guide to reading a Mediamark Reporter report. (This guide is now out of date, but will be updated soon.  In the meantime, check out these great videos on using Mediamark.)