Using Market Research to determine if your town will support a Target

This video demonstrates how to use Mediamark Reporter and Census information to determine if your town can support a Target store.  Mediamark will give you a variety of demographic characteristics, including age, educational attainment, household income, family size, and much more. You can then compare these national trends with your local market using Census information.  … Continued

How to read a Mediamark Reporter report

If you have never used Mediamark Reporter, the reports can be difficult to read.  In this example, we will be looking at one line in the report about people who watch NASCAR on television on a regular basis.   Percent Across In this example start with number 1 and the green box, and end at … Continued

How to find demographic information about NASCAR (and other sports) fans

This video demonstrates how to find demographics of NASCAR fans using the Mediamark Reporter database. With this resource, you can find a lot of really useful information about the fan market, such as age, income level, home value, race, magazine readership, television viewership, and much more. You can also use this database to look for … Continued