The Business Blog

Offering tips, tricks, and tools for Ohio University business & economics researchers since 2004 .

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Videos by Resource

I've assembled quite a few videos for some of the more popular (and occasionally difficult-to-use) databases. Click on the links below to find all videos on a specific resource.

Bizminer

Mediamark(MRI)

Mergent Online

Passport Gmid

Research Insight

S&P NetAdvantage

SimplyMap

Copyright & Access

Creative Commons License
This site contents is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Please note that the majority of resources linked on this site are subscription databases. If you are not a member of the Ohio University Academic Community, you should check with your local library for access or search WorldCat for the database name and find a library near you.

If you would like to embed a video in your own site, please feel free to do so. I'm happy for others to use the content on this site, and all I ask for is a link back to my site in return.

Business Research Videos

Need to know a how to use a specific database or how to find a particular piece of information? These videos show you how to use databases, find information, and become a more efficent researcher. The newest videos appear at the top of the page.


How to find Global travel/lodging industry information in Passport

This video demonstrates how to find global lodging and travel industry reports and analysis using the Passport database from Euromonitor.

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How to find restaurant customers by brand and location in SimplyMap

This video demonstrates how to find customers of a specific restaurant brand by location. You can use this data to better understand where you could feasibly open a new (or similar) restaurant based upon consumer demand. The video also demonstrates … Continued

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Understanding Demographics of Restaurant Consumers with Simmons Oneview

This video demonstrates how to use Simmons Oneview to gather an understanding of customers of specific restaurant brands. The data includes household income, race, ethnicity, education level, gender, and more. Simmons is an idea resource when trying to identify your … Continued

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How to find new companies – by location, industry and size – with Mergent Intellect

I recently had a researcher looking to make a list of small companies with 7 or less years of operation, less than 75 employees, that are located in specific Ohio counties, that operate in specific industries.  This video shows you how … Continued

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How to find consumer demographics for brands or products in Simmons OneView

Using the craft brew market as an example, this video demonstrates how to find key demographics of those who use a product or brand using Simmons OneView.

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Find essential company information quickly in Mergent Online

This video demonstrates how to quickly find the most-useful information in Mergent Online. In Mergent you can find historical company financial information, compare company competitors, understand buyer and supplier information, gather expert opinion via stock and equity reports, and much … Continued

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How to understand the local apparel retail market with SimplyMap

SimplyMap enables you to gather local consumer market data. This video demonstrates how to find data in order to determine if a local market will support opening a new clothing retail establishment.

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How to find demographic information for clothing and apparel consumers using Mediamark

Understanding the demographics of consumers is key in knowing who will buy your product. This video demonstrates how to use Mediamark Reporter to understand consumers in the clothing and apparel retail industry sector.

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How to find financial ratios and averages and market trends for the apparel industry in Bizminer

Industry financial ratios and averages are especially useful when benchmarking your current company (or prospective company) against other companies in the same industry. This video demonstrates how to find industry financial profiles for the apparel industry in a local market, … Continued

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How to locate competitors (or customers) in your industry with Mergent Intellect

If you’re looking to open a business in a particular location, you’ll want to know who your nearby competitors are in the area. This video demonstrates how to screen for companies by location and industry, using SIC and NAICS codes, … Continued

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How to find poverty data and economic statistics by county with SimplyMap

This video demonstrates how to find poverty data and economic statistics by county using a database called SimplyMap. This particular example shows how to find and download data, and create a map using the data, for female poverty level by … Continued

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How to determine consumer’s preferences on vacation/travel activities by location using SimplyMap

In this video, I demonstrate how to find information on what people like to do when they go on vacation, such as skiing, water sports, hiking, biking, etc.  This video shows you how you can find this information, by location … Continued

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How to find market research, industry trends, forecasts and statistics for the restaurant industry in Passport

  If you’re researching the restaurant industry for any major market around the world, Passport it an excellent choice.  This video demonstrates how to find market research reports, company profiles, expert analysis, industry trends, forecasts, and statistics in Passport.

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How to find demographics of restaurant customers in Mediamark Reporter

If you need to understand the demographics of restaurant consumers, Mediamark Reporter is a great resource. This video demonstrates how to use  Mediamark to find age, gender, income, educational attainment, family size, and much more, for restaurant customers.

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How to understand local market demand for natural and organic foods using SimplyMap

If you are trying to open a natural food store or organic food store, you will want to research the demand for those products in your area, as well as identify competitors in your market. This video demonstrates how to … Continued

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