- Connect to: World Advertising Research Center
- Format: Subscription Database
- Access Info: Athens Campus Only
World Advertising Research Center (WARC) “is designed for the world’s marketing services sector, and used by advertising and media agencies, research companies, media owners, marketing consultants and top business schools. WARC.com supplies its users with information in key areas critical to their success, including communications effectiveness, media planning and buying, market research and methods, and consumer insight and behaviour.” “The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.” (excerpt from About and Content sections of WARC).
WARC can be searched by keyword, and browsed by:
- Product Category
- Campaign Objective
- Popular Searches
- Company Profile
Also includes advertising profiles of over 200 companies, which contain SWOT analyses.