If you are looking for market share in an industry by brand or by company, then Passport GMID is likely the best choice. Passport GMID is very useful in finding company or brand market share for the global industry or for a number of individual countries. Here is a step-by-step process for retrieving this type of information. In this example, I am looking for global and United States market shares for both brands and companies.
1. Once you arrive at Passport GMID, choose an industry
2. In this example, I chose “Coffee”
3. Select the desired products, then click “Next”
4. Select the desired regions, then click “Run Search”
5. Select the desired industries/reports, then click “Build My Statistics” to view the data.
Due to the proprietary nature of the content, I intentionally did not show the actual market share information. The data, once presented, can be downloaded in PDF and Excel formats.